Most people who start a business or work in an organisation often concentrate on what has to be done. They often have tunnel vision. They can only see what is directly in front of them. If you have seen horses racing you may notice they wear blinkers. Blinkers give racehorses tunnel vision and keep them focused on the finish line. The problem with tunnel vision in business is that if you only see what’s in front of you, you’ll miss things on your periphery.
Many ideas are turned into opportunities and then into reality by people who are creative – they can make connections in the market or organisation that others didn’t, or couldn’t, see. So what is the chance of success in taking a new idea to market if you haven’t removed your blinkers?
With your blinkers removed, the first thing you will see is the COMPETITION.
People frequently claim, ‘There is no competition.’ It seems their blinkers are well and truly on! Knowing your competition is critical. Why would your competitors let you enter, survive and thrive in the market place – because they are nice? After all, you are taking their opportunities for growth, their customers and their MONEY. If you can’t even see your competitors you won’t see the Driving Forces, (see previous post) which are even further out on the periphery.
Removing the blinkers does not hurt, as there is no surgery required!
Taking the blinkers off and looking at the environment, at the market and inside your organisation provides many opportunities. You will be surprised by your new ability to expect the unexpected and find opportunities everywhere. You will look for and understand that gaps occur in the market place.
Removing the blinkers – could it be that easy?
To remove the blinkers you also need to separate yourself from your idea, park your ego and become pragmatic. You may think I am suggesting an approach that is boring, mechanical and no fun at all. Quite the contrary – you need passion and pragmatism, not idealism and optimism, in the entrepreneurial process.
Creativity is simply making connections others can’t – could these connections be your advantage? You cannot make these connections unless you take off your blinkers. After all, if you can make the connections, you know what will happen.
Happiness is a positive cash flow