Guy McManus & Marcus Powe PhD
A business plan is all about determining where your organisation is now, where you want to go and how you are going to get there. It is for this reason that this book is called “The Road Map”.
“The Road Map” is a guide for your individual, organisational or community journey. It will reveal choices and opportunities that deliver both economic and social dividends in a sustainable way.
We show you the business tools that will allow you to effectively perform research that will help you create, capture and deliver growth opportunities for your organisation. Then we investigate the people, products and processes you’ll need to develop that will then allow you to capitalise on these opportunities.
Finally, we show you how to create the numbers that will support these opportunities for your business plan – remember the language of business is numbers so you better be able to speak the language!
“The Road Map” shows you how (through business planning) to enter, survive and thrive in your marketplace!