Handbooks

Now available on iPad

You can now download the eic kiosk app for handbooks on your iPad –

The Entrepreneurial Process

Guy McManus & Marcus Powe PhD

Opportunities are everywhere. Can you see them? Can you turn them into reality?

The journey of starting, growing and managing businesses and organisations requires energy, passion, intelligence, perseverance…you name it! You have probably read books on all those subjects.

But have you ever thought of minimum effort for maximum results? When was the last time you stopped, thought and reflected? (more…)

The Creation of Sustainable Value

Guy McManus & Marcus Powe PhD

To endure in today’s turbulent markets you must make connections to create value that competitors can’t see. How will you know which connections to make to create value?

To most people the term ‘value’ only relates to money. Value is much more than this and often occurs at three different levels: the individual, the organisation and the community. (more…)

Marketing for Growth

Guy McManus & Marcus Powe PhD

We believe the essence of marketing can be broken down into two separate but linked questions: ‘how do you get someone to continue buying your product?’ and ‘how do you change someone’s behavior to switch to your product?’

Marketing will help your organisation to grow if you do it properly. Marketing is not just a one-off activity that you do once a year. It is a continuous loop that your organisation needs to keep doing. (more…)

The Road Map

Guy McManus & Marcus Powe PhD

A business plan is all about determining where your organisation is now, where you want to go and how you are going to get there. It is for this reason that this book is called “The Road Map”.

“The Road Map” is a guide for your individual, organisational or community journey. It will reveal choices and opportunities that deliver both economic and social dividends in a sustainable way. (more…)